We’re thrilled to share some exciting news from the world of fashion and haircare! Davroe, Australia’s leading salon professional haircare brand, has been announced as the official hair partner for Melbourne Fashion Week (M/FW) 2024. This landmark event, taking place from October 21-27, is celebrating its 30th anniversary, and Davroe is set to play a key role in this monumental occasion.
As Melbourne Fashion Week marks three decades of fashion excellence, Davroe will ensure that every model’s hair is styled to perfection for the runway. Known for its commitment to vegan, sulphate-free, and paraben-free formulas, Davroe has earned its reputation as a global leader in professional haircare. With a presence in over 30 countries and a track record at prestigious events like New York Fashion Week, Paris Fashion Week, and Australian Fashion Week, Davroe is no stranger to the high-stakes world of fashion.
Mary Centofanti, Director at Davroe, expressed her excitement about this partnership, saying, “We are thrilled to be the official hair partner for Melbourne Fashion Week this year. Our dedication to exceptional haircare perfectly aligns with M/FW’s celebration of creativity and innovation. We can’t wait to showcase our products’ versatility and salon-quality results on one of Australia’s most prestigious fashion stages.”
Melbourne Fashion Week 2024 promises to be an extraordinary event with a dynamic lineup, including seven premium runway shows and over 300 participating designers. Attendees can look forward to a week filled with pop-ups, industry talks, exhibitions, and more, all set in some of the most iconic M/FW locations from over the years.
Davroe Global Ambassador Jordan Robertson is leading a team of top-tier hair stylists to ensure that every look is not only runway-ready but also stands up to the demands of a high-profile fashion week. “I’m thrilled to be leading the hair direction for Melbourne Fashion Week this year! It’s such an honour to represent Davroe not only across Europe and the US, but now here at home in Australia as well,” Jordan explains.
Jordan Robertson states that, “the emerging talent in Australia is truly remarkable, and it’s exciting to see”. Further explaining that, “this year, we’re bringing a mix of styles to the runway, from natural looks to some really bold, artistic creations—all using Davroe styling products”. Jordan and his team of hair stylists are passionate about showcasing a diverse range of styles to highlight just how versatile Davroe products are and what they can help achieve.
This collaboration between Davroe and Melbourne Fashion Week highlights a shared commitment to excellence and innovation. Fashion enthusiasts and industry professionals alike can look forward to a week of breathtaking fashion and flawless hair, setting new standards for runway beauty.
Stay tuned for more updates as we count down to Melbourne Fashion Week 2024!
