As 2024 draws to a close, we at Davroe are filled with gratitude and pride for what has been an extraordinary year. From groundbreaking product launches to exciting collaborations, prestigious awards, and heartfelt milestones, this year has truly been one to remember.
Here’s a look back at the highlights that made 2024 so special for Davroe and our community:
New Product Launches
This year, we introduced several innovative products that have quickly become must-haves in the world of haircare:
- Fusion—Power of Three
- Fabricate—Dry Texture Spray
- Scalp Remedy Brush
- CURLiCUE Curl Gel
- CURLiCUE Brush
- Scalp Remedy Spa Range including our Micelar Cleansing Oil, Exfoliating Scrub, and Overnight Serum, Scalp Remedy Spa Pack
Updated Packaging and Design Innovations
We’ve reimagined the look of some of our most beloved products, showcasing fresh and innovative designs for:
- Argan Oil
- Shine Fluid
- Brilliance Shine Mist
Launching our Limited Edition Seasonal Packs
In 2024, we launched two special limited-edition collections:
- For You With Love Mother’s Day Packs
- A Gift of Wellness Christmas Packs
Award-Winning Products and Ranges
This year brought incredible recognition for Davroe’s commitment to excellence:
- CURLiCUE Curl Balm: Best Styling Product for Curls by Hair Awards 2024
- Entire Davroe Range: Best Sulphate Free Hair Collection 2024 by LUX Life’s UK Magazine
- Fusion—Power of Three: Best Shampoo/Conditioner by NZ Men’s Product Beard Awards
- Defining Paste: Best Hair Product by NZ Men’s Product Beard Awards
- Defining Paste: Most Innovative Product by NZ Men’s Product Beard Awards
- Formation: Best Hair Gel by NZ Men’s Product Beard Awards
- Matte Pomade: Best Hair Pomade by NZ Men’s Product Beard Awards
- Cloud: Runner-Up Best Hair Product by NZ Men’s Product Beard Awards
- Formation: Runner-Up Most Innovative Product by NZ Men’s Product Beard Awards
- Texture Clay: Runner-Up Best Hair Clay by NZ Men’s Product Beard Awards
- Defining Paste: Most Innovative Product by NZ Men’s Product Beard Awards
- Argan Oil: Best New Packaging by the Australian Fashion Hair Awards
Taking the Main Stage
Davroe’s presence in the hair and fashion industry reached new heights in 2024:
- Announced as the Lead Sponsor for Styling for the Australian FAME Team
- Showcased on stage at MANE STAGE and the Australian Fashion Hair Awards
- Official Hair Partner for Beare Park, Third Form, and Mariam Seddiq at Australian Fashion Week
- Named the Official Hair Partner for Melbourne Fashion Week
- Partnered with Christopher Esber as the Official Hair Partner for his collection showcased at Paris Fashion Week
Celebrating Mary Centofanti’s 40-Year Journey
This year, we celebrated a remarkable milestone with our Director, Mary Centofanti’s 40 years at Dresslier. From starting as a receptionist to becoming Director, Mary’s journey is an inspiring story of dedication and vision. Her leadership continues to guide Davroe’s mission to provide Natural, Vegan, Australian made and owned haircare to all.
Supporting Little Heroes Foundation
We deepened our partnership with the Little Heroes Foundation, raising awareness and funds for their incredible charity. Giving back to the community remains at the heart of everything we do.
A Global Impact
Davroe is now available in over 30 countries worldwide, offering a Natural, Vegan, Australian made and owned haircare choice for all. We’re proud to see our products making a difference across the globe, bringing salon professional quality results to the forefront.
As we reflect on 2024, we are overwhelmed with gratitude for our loyal customers, dedicated team, salons and stores as well as our supportive partners. Together, we’ve achieved so much, and we’re excited to see what 2025 holds for all of us.
Here’s to another year of innovation, care, and community with Davroe!
