In 2025, Dresslier proudly commemorates 95 years of excellence in crafting salon-quality haircare products. Established in 1930, Dresslier has evolved into Australia’s longest running manufacturer in the hair industry, renowned for its innovative formulations and commitment to quality.
As Australia’s leading manufacturer, all products are specifically formulated using innovative technology and ingredients, bottled with upmost care, and shipped safely and directly from Australia.
Dresslier features a long line of history with family centred at the core of their business principle, helping to build their philosophy of teaching the future generations of salon professional quality haircare, innovative formulations and more.
Davroe and Daily Naturals serve as key brands manufactured by Dresslier along with several internationally renowned private label brands sold globally.
With over 38 years, Davroe is Australia’s first sulphate, vegan, and paraben free professional haircare range renowned for their natural, plant-based formulations, quickly becoming a popular salon brand that consumers and hairdressers love.
Daily Naturals, a secondary brand by Dresslier adheres to Clean Beauty Standards ensuring that effective haircare is simplified for younger markets as haircare has a place in everyone’s bathroom.
This commitment to conscious and cruelty free haircare has not only set us apart but has also paved the way for a new era in haircare.
Dressliers’ formulations are a testament to their dedication to both performance and ethics. They believe that beauty should be uncompromising, and their vegan, sulphate and paraben free products reflect this ethos. Dresslier takes pride in providing solutions that cater to diverse haircare needs while staying true to their values.
To celebrate 95 years of excellence within the haircare industry, Dresslier has deep-dived into the archives to share key milestones from 1930 to 2025.
A Timeline of Dresslier’s Milestones:
- 1930: Dresslier is founded, laying the groundwork for a legacy in haircare manufacturing.
- 1953: John Sloan (a pharmacist from Bristol England) becomes the new owner of Dresslier
- 1957: The company Dresslier expands its operations in the personal care sector by moving premises to Sweetmans Place now called Daws Rd, Edwardstown
- 1963: Robert Sloan (eldest son of John) started working at Dresslier as a store man for three years, before being promoted to the sale force
- 1970: David Sloan (youngest son of John) started working at Dresslier; he had completed his Hairdressing Apprenticeship and joined the business to assist John with product development and manufacturing
- 1974: Dresslier began distributing internationally known brands like Redken, Lorraine and Suter
- 1979: Dresslier expands and opens their office and HQ in Western Australia, continuing to distribute global haircare and salon equipment brands
- 1984: Mary joins Dresslier as a receptionist at the age of 15, marking the beginning of a transformative journey within the company
- 1987: Dresslier introduces Davroe, an innovative, natural plant-based haircare range, setting new standards in the industry. Davroe is made up of David’s name ‘Dav’ and Robert’s name ‘Roe’
- 1996 Stuart (John’s Grandson & David’s son) starts with Dresslier, he will go on to be the companies’ third-generation Formulating Chemist
- 2000 David formulates the first Sulphate free Shampoo, we call it ‘Colour Max’
- 2005: John and Mary Centofanti take new ownership of Dresslier after being approached by the original owners
- 2007: Under John and Mary’s leadership, Stuart (3rd generation and Grandson of John Sloan) reformulates Davroe to become Australia’s first sulphate, paraben, and petrochemical free, as well as 100% vegan and cruelty-free haircare brand.
- 2011: Dresslier launches Daily Naturals, sister brand to Davroe
- 2015: Dresslier first attends international trade shows appearing at London’s Salon International and Cosmoprof Las Vegas
- 2016: Davroe expands internationally, first in the United States, then in New Zealand & Europe
Davroe makes New York Fashion Week debut
Davroe becomes a major sponsor for Little Heroes Foundation
- 2019: Davroe launches their latest rebrand
- 2020: Davroe reaches an international milestone of launching in over 20 countries worldwide
- 2021: Davroe launches key formulated haircare ranges including CURLiCUE, selling out in 48 hours
- 2024: Dresslier celebrates 40 years of Mary Centofanti’s dedicated service
Davroe appears as official hair partner in selected Paris, Australian, and Melbourne Fashion Week shows
Davroe wins international awards for multiple products
- 2025: Dresslier celebrates 95 years
Throughout Dresslier’s 95 years, they have remained steadfast in their commitment to quality, innovation, and sustainability. Operating from the foothills of South Australia, the company continues to develop and manufacture exceptional haircare products for brands such as Davroe and Daily Naturals, as well as private label lines.
Here, every product is meticulously crafted to meet the highest standards of quality. Dresslier’s commitment to excellence extends beyond borders, as they proudly distribute products to over 35 countries worldwide becoming renowned global leaders in the haircare industry.
As Dresslier celebrates this significant milestone, it reflects on a rich history of achievements and looks forward to a future of continued innovation and dedication to excellence in haircare.
To celebrate this momentous achievement, Dresslier will continue to flourish its long and widespread history of 95 years each month with a deep dive into the archives where we invite you to follow along on this journey.
